Legal

KameleonAI: Terms of Service (Merchant Agreement)

Effective Date: 24 September 2026 · Last Updated: 24 September 2026

1. Who these terms are between

These Terms of Service ("Terms") are an agreement between you, the business that installs or uses the KameleonAI application ("you", "Merchant"), and Joseph Abdo, Angelo Ayranji and Ramy Sobhieh, trading together as KameleonAI ("we", "us"), an unincorporated business based in Beirut, Lebanon.

When we incorporate, we will tell you, and these Terms will transfer to the new company. We keep a versioned record of every acceptance, and we will ask you to accept again once the company exists.

By installing the KameleonAI app, clicking to accept, or using the service, you agree to these Terms. If you do not agree, uninstall the app and do not use the service. You confirm you are authorised to bind your business.

Our Privacy Policy and Data Processing Addendum are incorporated into these Terms.

2. What the service is

KameleonAI provides an AI sales assistant that operates on your Shopify storefront and an analytics dashboard in your Shopify admin. In summary, the service:

engages your store's visitors in conversation, answers questions about your products and policies, recommends and compares products, and can add items to a cart, apply discount codes you have made available, and route a shopper to checkout;
can start conversations proactively based on a visitor's activity on your store;
reads your product catalog, inventory, pricing, discounts, markets and related commercial data from Shopify, and keeps that copy current;
turns conversations into reports and analytics for you, including a measure of what the assistant contributed to cart value.

We may change, add to or remove features. Where a change materially reduces core functionality or alters pricing, we will give you advance notice as described in §8.

3. Eligibility and account

You must be at least 18 years old (or the age of majority where you are), operating a business, and legally able to enter this agreement. You must hold a valid Shopify account in good standing and comply with Shopify's own terms.

Your people. Anything done through your account (by you, your staff, your agency, or a contractor you have given access to) is treated as done by you and binds your business. You are responsible for who has access and for removing access when they no longer need it.

Tell us about problems. If you suspect your account has been accessed without authorisation, or that your Shopify credentials have been compromised, tell us at security@kameleonai.com as soon as you can. We need to know quickly to meet the notification commitments in §7C.

4. Licence

We grant you a limited, non-exclusive, non-transferable, revocable licence to use the service on the Shopify stores you own or are authorised to administer, for the term of your subscription, subject to these Terms.

5. Your responsibilities

You will:

ensure your use of the service complies with applicable law, including privacy, consumer protection, advertising and e-commerce law in every market you sell to;
maintain your own privacy notice and, where required, a lawful consent mechanism covering the collection and processing described in our Privacy Policy. You are the data controller for your shoppers' personal data; we act on your instructions;
ensure the product, pricing, policy and instructional content you give the assistant is accurate, lawful, not misleading, and that you have the right to use it;
configure the assistant responsibly, including which discount codes you make available to it;
keep your Shopify account credentials secure.

You will not:

reverse engineer, decompile or attempt to derive the source code, prompts, models or underlying methods of the service, except to the extent applicable law expressly permits;
resell, sublicense or provide the service to a third party as a standalone offering without our written agreement;
use the service to send unlawful, deceptive, harassing or infringing content, or to make claims about products that are untrue;
attempt to extract the assistant's instructions, manipulate it into acting outside its intended role, or use it to generate content unrelated to your store;
scrape, mine or systematically extract data from the service beyond the exports we provide;
transmit malware or any code intended to damage or disrupt, or impersonate another person to obtain information through the service;
interfere with, overload or probe the service or circumvent its access controls and rate limits.

5A. Sanctions and export controls

Each of us will comply with applicable trade sanctions and export control laws. You confirm that you are not established in, and not owned or controlled by a person established in, a country or territory subject to comprehensive sanctions; that you are not on any applicable restricted-party or denied-persons list; and that you will not make the service available to anyone who is. You will not use the service for any purpose prohibited by export control law.

We may suspend or terminate immediately if this stops being true, or where continuing would put us in breach of our own providers' terms.

6. Data

Your data stays yours. You retain all rights in your catalog, store content, configuration and the conversations occurring on your store ("Merchant Data"). You grant us a licence to process Merchant Data solely to provide and support the service, as described in our Privacy Policy and Data Processing Addendum, and only within the limits and for the purposes you specify.

We do not train on your data. We will not use Merchant Data, your shoppers' data, or anything derived from them (including anonymised, aggregated or derived forms) to create, develop, train, fine-tune or improve any machine learning or artificial intelligence model, and we contractually prohibit our providers from doing so. This applies whether the use would be by us or by a third party.

We do test the assistant against real conversations. Before releasing a change to the assistant we replay real conversations through the candidate version and compare the result against the current one. No model is trained, fine-tuned or altered by this, and nothing specific to your store reaches another merchant. A small number of past replays remain in our source repository and are being removed. It is described in full at §6.1 of the DPA.

We do not pool your data with other merchants'. Your data is not used to benefit another store, and we do not use it for competitive benchmarking.

Deletion. When you uninstall the app, we delete all copies of your Merchant Data within 30 days, except where we are legally required to retain it. We honour Shopify's data-request, customer-redaction and shop-redaction requests within 30 days of receiving them.

Contacting your shoppers. We do not contact your store's visitors outside the assistant's operation on your store.

7. AI: what it does and what it does not

The assistant produces its responses using artificial intelligence. You should understand three things:

It is designed to stay grounded in your store. It works from your catalog, pricing, stock and the content you give it, and is built to decline rather than invent. It is not, and cannot be, guaranteed error-free.
You are responsible for what your store says. Because the assistant speaks to your shoppers on your storefront under your brand, you should review its configuration and monitor its conversations. We give you full transcripts for that purpose.
It does not replace professional advice. The assistant gives shopping guidance, not legal, medical, financial or safety advice. If your products require regulated disclosures, you are responsible for ensuring those are made and for configuring the assistant accordingly.

We disclose to shoppers that they are interacting with an AI system, at the start of every conversation and in any message the assistant sends unprompted. You must not disable, obscure, or reword that disclosure.

Prohibited configurations. You will not configure the service to:

tie the assistant's read on a visitor (its purchase-intent indication, engagement level or shopping-style category) to price, discount eligibility, promotion access, or product availability. The profile may shape what the assistant says; it must never determine what a shopper is offered. This is enforced as a product constraint and is not waivable;
identify or target children;
solicit health, biometric, political, religious, sexual-orientation or similar sensitive information;
present the assistant as a human being.

7A. Store visitors: the three-party structure

We have no contract with your store's visitors. The assistant operates on your storefront, under your brand, as part of the service we provide to you. The relationship with a shopper is yours, not ours.

Accordingly:

Your store terms and privacy notice govern your shoppers. You warrant that they cover the assistant's operation (including the collection described in our Privacy Policy) and that you will keep them current as the service changes.
We publish a short shopper notice (acceptable use and an AI disclosure) linked from inside the widget. It is not a substitute for your own terms; it exists so a shopper has somewhere to go, and so that abuse of the assistant is addressable.
We may restrict a visitor who abuses the assistant: attempts to extract its instructions, drive it outside its role, generate unlawful content, scrape your catalog through it, look up orders that are not theirs, or overwhelm it with automated traffic. We will not restrict a visitor for ordinary shopping behaviour.
You remain responsible for what your store says to your shoppers, including through the assistant. See §7.

7B. Support

Channels. Email to support@kameleonai.com, in-app support from the dashboard, and the self-serve help center. Hours. Monday to Friday, 09:00–17:00 Beirut time, excluding public holidays. Issues that take the assistant down for all your shoppers are monitored outside these hours on a best-efforts basis. What we commit to, by plan. Starter: the self-serve help center; email is answered on a best-efforts basis. Growth: we aim to respond within two business days. Scale: priority support, with a response within one business day. Enterprise: as agreed in your order. On every plan, issues that have taken the assistant down are handled first. A response is an acknowledgement and assessment, not a fix time, because a fix time depends on the cause. What helps us. Tell us what happened, your store domain, when it started, and include a screenshot or conversation reference where you can.

We do not currently offer a contractual uptime guarantee. The disclaimers in §12 apply.

7C. When something goes wrong

Incidents. If the service is materially degraded or unavailable we will publish status updates and, for significant incidents, notify affected merchants directly.

Security incidents. If a security incident affects your data we will notify you without undue delay and no later than 48 hours after becoming aware, tell you what we know and what we are doing, and support your own notification obligations. Our Data Processing Addendum governs the detail.

Errors in the assistant's output. The assistant is grounded in your catalog and policies and is built to decline rather than invent, but it can be wrong. If it makes a materially incorrect statement to a shopper, tell us and we will investigate and correct the underlying cause. You are responsible for honouring or declining any commitment a shopper believes was made (see §12); we do not indemnify you for the commercial consequences of an incorrect answer, and you should configure and monitor the assistant accordingly.

Suspension. We may suspend the service immediately where necessary to protect the service, another merchant, or to comply with law. We will tell you why and restore it as soon as the cause is resolved. Suspension for reasons other than your breach does not extend your billing period.

Getting your data out. At any time during your subscription, and for 30 days after it ends, you may request an export of your configuration and your conversation and analytics data in a structured, machine-readable format. After that window we delete it under §6, so make the request before you uninstall if you want it.

8. Fees, billing and plan changes

Subscription fees are charged through Shopify under Shopify Managed Pricing. We do not receive or store your payment details.
Current plans and prices are shown on the Shopify App Store listing and in the app.
Charges recur automatically for the billing period you select until cancelled.
You can upgrade or downgrade your plan yourself in the app, without contacting our support and without reinstalling.
We will give you advance notice of any change to price or pricing structure, and of any change that materially alters core functionality.
Refunds are handled through Shopify's billing process. Shopify acts as our agent for collecting and remitting payments, credits and refunds.
Failure to pay may result in suspension.

Usage limits. Each plan has a usage allowance shown on our App Store listing and in the app, measured by the unit stated for your plan. If you consistently exceed it we will tell you and give you a reasonable opportunity to move to a plan that fits before we charge for overage or apply rate limits. Any overage is charged through Shopify at the published rate for your plan.

Fair use. The service is intended to serve your store's genuine shoppers. We may rate-limit or temporarily restrict usage that is automated, artificially generated, or is degrading the service for other merchants. We will tell you when we do and why.

Downgrades. If you downgrade, you may lose access to features and to data that only the higher plan retains. Export what you need first (see §7C). We are not responsible for data removed as a result of a downgrade you chose.

8A. Trials and early-access features

Trials. We may offer a free or discounted trial. During a trial the service is provided as-is and support is offered on a best-efforts basis, and we may change, shorten or withdraw the trial at any time. We will tell you before your trial converts to a paid plan and what you will be charged. You can uninstall at any point before then and pay nothing.

Beta and early-access features. Some features are marked beta, preview or early access. They are experimental, may be changed or removed without notice, and may not work as described. They are excluded from every warranty in §12, and our total liability for anything arising from them is limited to the fees you paid us in the three months before the event. Everything else in these Terms still applies to them, including §6 and §7, which are not relaxed for beta features.

9. Term, suspension and termination

These Terms run from installation until terminated. You may terminate at any time by uninstalling the app; your subscription is then cancelled through Shopify.

We may suspend the service immediately where necessary to protect the service, another merchant, or to comply with law. Otherwise we will give you reasonable notice before terminating for breach and, where the breach is capable of cure, an opportunity to cure it.

Declining service. We may decline to provide the service to a store where doing so would breach law or our providers' terms, or where the store's business is one we do not support. We will tell you why.

Discontinuation. If we discontinue the service generally, we will follow Shopify's app sunsetting process, including advance notice to affected merchants. If discontinuation ends your subscription early, we will refund a fair proportion of any fees you have paid for the unused period, through Shopify. That refund is your sole remedy for the discontinuation.

On termination: your licence ends, we cancel your subscription, and we delete Merchant Data within 30 days per §6.

10. Intellectual property

The service, including its software, models, prompts, interfaces, documentation and brand, is and remains ours (or our licensors'). Nothing in these Terms transfers any of it to you. Aggregate, fully de-identified statistics about how the service performs across our customer base, which do not identify you, your store or any shopper and are not derived in a way that reveals your data, may be used to operate and improve the service.

Trademarks. These Terms do not grant you any right to use our name, logo or trademarks, and we do not grant one by implication. Marks belonging to others that appear in or through the service belong to them.

Feedback. If you send us feedback, comments, ideas or suggestions about the service, we may use them freely and for any purpose (including building them into the product) without paying you, crediting you or asking you first. You keep the right to use your own ideas. Feedback is not confidential, so do not send us anything you need us to keep confidential, or anything covered by licence terms that would place obligations on us or on anything we build.

10A. Confidentiality

Each of us may learn confidential information about the other. For you, that includes our pricing, roadmap, security details and how the service works underneath. For us, it includes your commercial data, margins, supplier information and business plans that we see through the service or that you tell us.

Each of us will use the other's confidential information only to perform this agreement, will protect it with at least the care we use for our own, and will share it only with people and providers who need it and are under equivalent obligations.

This does not cover information that is already public through no fault of the receiver, was already known without a duty of confidence, is independently developed, or must be disclosed by law or a regulator, in which case we will tell the other party first where we are lawfully able to.

These obligations last for three years after termination. Merchant Data is governed by §6 and our Data Processing Addendum, which take precedence over this section, and obligations covering trade secrets last as long as the information remains a trade secret.

11. Shopify

You acknowledge and agree that:

KameleonAI is solely responsible for the KameleonAI application.
Shopify is not liable for any fault in the application or any harm that may result from its installation or use.
Except where Shopify expressly states otherwise, Shopify cannot provide assistance with the installation or use of the application.
KameleonAI is solely responsible for any liability that may arise from your access to or use of the application, including (a) the development, use, marketing, distribution of, access to, or support of the application, and (b) our access, use, distribution or storage of Merchant Data.

We make no representation, warranty or guarantee on Shopify's behalf, and nothing in these Terms creates any obligation of Shopify to you.

12. Warranties and disclaimers

We warrant that we will provide the service with reasonable skill and care and in accordance with these Terms.

Otherwise, and to the maximum extent permitted by law, the service is provided "as is" and "as available", and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

We do not guarantee any commercial outcome. We do not promise a specific increase in conversion, revenue, average order value or any other metric. Any figures in our marketing describe results observed elsewhere and are not a commitment to you.

We do not warrant that the service will be uninterrupted, error-free, or that the assistant's outputs will always be accurate.

Third-party services and links. The service runs on top of Shopify and uses third-party infrastructure and AI providers. The assistant may also refer a shopper to content or pages we do not control, including your own. We are not responsible for third-party content, availability, accuracy or privacy practices, and a link or integration is not an endorsement. Your use of a third-party service is governed by that provider's own terms and is at your own risk.

Backups. We take backups as part of running the service, but we do not guarantee that data lost or deleted can be recovered. Use the export in §7C for anything you need to keep.

13. Limitation of liability

To the maximum extent permitted by law:

Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, goodwill, business opportunity or data, however caused.
Our total aggregate liability arising out of or relating to these Terms is limited to the greater of (a) the fees you paid us in the twelve months before the event giving rise to the claim, or (b) USD 50. For anything arising from a trial or a beta feature, the cap is the fees paid in the three months before the event.
Nothing limits liability that cannot lawfully be limited, including for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
We are not liable for failures of third-party services outside our control, including Shopify, hosting providers and AI providers, or for outages arising from your own configuration.

14. Indemnity

You will indemnify and hold harmless us and our employees and agents from claims, damages, losses and reasonable legal costs arising from: your use of the service in breach of these Terms; content, product data or instructions you provide that are unlawful, misleading or infringing; your failure to provide the privacy notice or obtain the consent required by §5; and your breach of applicable law.

We will indemnify you against third-party claims that the service, used as permitted, infringes that party's intellectual property rights, provided you notify us promptly, let us control the defence, and cooperate reasonably.

How an indemnity claim works. If we want to claim under the indemnity you give us, we will tell you promptly and give you the information you reasonably need. We may take over the defence of the claim ourselves, in which case you will cooperate with us and your obligation to indemnify us continues. You will not settle any claim covered by your indemnity, or admit liability in one, in a way that binds us, imposes an obligation on us or requires us to admit fault, without our written agreement first. Nothing here requires you to indemnify us for anything caused by our own breach of these Terms.

15. Force majeure

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including natural disaster, war, civil unrest, government action, network or utility failure, or the failure of a third-party platform. This does not excuse payment obligations already accrued.

16. Changes to these Terms

We may update these Terms. We will post the updated version with a new "Last Updated" date and, for material changes, notify you by email or in-app at least 30 days before they take effect. Continuing to use the service after that date means you accept the change. If you do not accept it, uninstall the app before the effective date.

Where we must change these Terms to comply with a legal requirement, a regulator, or a change to Shopify's own terms, the change may take effect sooner than 30 days. In that case we will give you as much notice as we reasonably can and explain why.

17. Disputes

Time limit for claims. Any claim you bring against us arising out of or relating to these Terms or the service must be started within 12 months of the date you became aware, or reasonably should have become aware, of the facts giving rise to it. After that it is barred. This does not apply where the law where you are established does not permit the limitation period to be shortened, or to claims that cannot lawfully be time-limited by agreement.

Nothing here deprives a merchant of mandatory consumer or local-law protections available where they are established.

18. General

Entire agreement. These Terms, the Privacy Policy and the DPA are the entire agreement between us on this subject and supersede prior discussions. Neither of us is relying on any statement not written in them. This does not limit liability for fraud. Changes in writing. No change to these Terms is binding on us unless we make it in writing under §16. Nothing said in a call, chat or support ticket varies them. Severability. If a provision is found unenforceable, it is narrowed to the minimum extent needed to make it enforceable while keeping as close as possible to what it was meant to do; only if that is not possible is it removed. The rest stands. No waiver. Not enforcing a provision, once or repeatedly, is not a waiver of it or of any other provision. Assignment. You may not assign these Terms without our consent, which we will not unreasonably withhold; any attempt to do so without it is void. We may assign to an affiliate or in connection with a merger, acquisition or sale of assets, on notice to you. Notices. To us: legal@kameleonai.com. To you: the email associated with your Shopify account, or an in-app notice. Email notices are treated as received the next business day after sending, unless it bounces. Electronic communications. You agree we can communicate with you and give notices electronically, and that electronic records and click-acceptance are as valid as anything signed on paper. Injunctive relief. Despite §17, either of us may apply to any court with jurisdiction for an injunction or other urgent relief to protect intellectual property, confidential information, or the security and integrity of the service. Publicity. We may name you as a customer and use your store name and logo on our website and in marketing materials, in a way that fairly describes the relationship. Tell us at legal@kameleonai.com if you would rather we didn't, and we will stop and remove you at the next reasonable opportunity. Anything beyond your name and logo (a quote, a metric, a case study) we will ask you about separately. Survival. Any provision that by its nature is meant to survive termination does so, including, without limiting that, §§6 (deletion), 10, 10A, 12, 13, 14, 17 and 18. No third-party rights. No one other than you and us has any right to enforce these Terms. Independent contractors. Nothing in these Terms creates a partnership, agency, joint venture or employment relationship. Language. These Terms are in English and all correspondence about them will be in English. Any translation is for convenience only; the English version governs. CISG. The UN Convention on Contracts for the International Sale of Goods does not apply. Headings. Headings are for convenience and do not affect interpretation.

19. Contact

Joseph Abdo, Angelo Ayranji and Ramy Sobhieh, trading together as KameleonAI Beirut, Lebanon Legal: legal@kameleonai.com · Privacy: privacy@kameleonai.com · Security: security@kameleonai.com · Support: support@kameleonai.com