Guides and insights for Shopify stores
Why CRO stalled, and what comes after it
Twenty years of testing headlines and moving buttons hit a ceiling. Not because the execution was bad, but because it was optimizing the wrong layer.
Read itAI sends them. Your store still has to close them
In-chat checkout stalled in early 2026 and the industry regrouped around a simple division of labour. Discover in AI, buy on the merchant's site. That hands merchants a problem most storefronts are not built for.
Read it"What if it says the wrong thing?"
The most common objection to putting AI in front of your customers is also the most reasonable one. The honest answer, including the parts that are still risks.
Read itYour chat logs already know why customers don't buy
Analytics tells you where shoppers left. It has never been able to tell you why. The answer is sitting in a place most merchants have never read at scale.
Read itIs your chat selling, or just answering?
Most stores already have a chat widget. Very few have anything that sells. What separates them is what happens in the ten seconds after the shopper's question gets answered.
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