What we measured at a jewellery store in 28 days
- Shopify store
- Jewellery
- August 14 to September 10, 2026
- Anonymised, with the store's permission
The headline
4.5to5.3x
as likely to buy, for shoppers who talked to it, against shoppers it messaged who stayed silent.
They chose to talk, so not all of the difference is us.
- in orders from its chats
- $1,788
- for every conversation
- $2.97
- conversations
- 601
- orders with an item from its chats
- 33
Side by side
Conversion rate
Talked to it: 9.15%
Didn't reply: 1.71%
Shoppers who talked to it were 4.5 to 5.3 times as likely to buy.
Added to cart
Talked to it: 26%
Didn't reply: 8%
Three times as likely to add anything to the cart, including items they found on their own.
Items per order
Talked to it: 3.4
Didn't reply: 3.0
How many items each order had.
Why a range
The low end assumes every order we couldn't trace came from a shopper who didn't talk to it.
Settled before we published
Every order in the window had a week to land before we counted it.
Placed, not paid
Order value counts when an order is placed, and only for items from its chats.